Recently, we completed drafts of our texts and we decided to e-mail these to some audiences as a way of identifying how effective the texts are, whether they have the desired effect on our audiences and where we need to improve.
Judging from the responses that we got, it seems that on the whole, the audiences were impressed with the results. One of the most common positives was that they felt that the trailer did a good job of not giving too much of the plot away and the enigma generated curiosity and intrigue. They also liked the layout, colours and fonts included in the magazine front cover and the poster as they thought that these clearly indicated the genre of the texts.
However, one of the negatives that they found was that the music was not as conventionally Western as they would have expected from a Western trailer and that it did not quite match the feel of the trailer. They also identified that they would like more information on the movie and the actors included in the trailer as we had only included information about the release date and the past works of the directors with just the one line - 'Who do you trust?' - in relation to the content of the movie in order to keep the trailer as enigmatic as possible.
So, we have responded to the constructive criticism of our audiences by including more text in the trailer with information on the cast and the directors as the audiences wanted and we are currently working on creating a new soundtrack! :)
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